Before checking out the impact of meta tags on SEO ranking, let’s see as to what meta tags are basically. What is their purpose. This would enable better understanding of the further things.
What do you mean by meta tags SEO?
It is a known fact that Meta tags SEO are necessary for enhancing your overall search engine ranking. As per definition, Meta tags are text chunks that are utilized to portray content of a page. Meta tags are can only be seen on the code of a page and not on the page itself. Meta tags SEO in basic terms are “content descriptors” through which a search engine can come to know what the site page is about and rank it based on the same.
Meta tag title and meta tag description form the basic components of a meta tag.
Whether Google uses the contents of meta tags for SEO ranking?
A few search engines once looked to concealed HTML tags like these to help arrange pages on search engine results pages, yet most of the search engines (in 2017) have gone past this, and Google positively has.
Google is on record as saying it doesn’t utilize some data in meta while positioning a page (to be taken positively) and tests during the times have unquestionably appeared to affirm this.
Do Meta Tags assist SEO?
Higher ranking on Google in 2017 has much more to do with reputation and relevance of good quality content, user satisfaction and name than meta tag optimization.
As far as we can tell, Meta tags don’t recognizably impact where a page positions in Google, emphatically.
Meta tags, when utilized appropriately can at present be helpful in various areas outside simply positioning pages. Manhandle them, and you may fall foul of Google’s corrective quality algorithms.
Can Google be forced to use my meta tag description?
It is feasible, however to get, e.g. the meta tag description to show for a keyword, you by and large need the keyword phrase in the meta description. On the off chance that the reason the keyword is in the meta description is on account of it is a copy of the title, then, as indicated by Google’s proposals – that is not ideal – maybe even superfluous duplication.
Simply because it is conceivable to impact if your meta description shows up – doesn’t mean you ought to do it on the off chance that it duplicates in the title component. That piece of advice is directly from Google.
Is it possible that your page ranks high minus a meta tag description?
Yes. Google is normally able to separate the required snippet from the page which you can then visit back and improve for CTR’s on the off chance that you think about a superior message you need to show in SERPs for that page.
NOTE: Google lets you know in 2017 to utilize a meta description on pages as opposed to sideline it, so one would hear them out on this point at-least.
What role do meta tags play in SEO?
Meta Data can assist depicting any page in a more machine comprehensible format, more suited to search engines, however, they are probably going to get spammed, thus at last constrained all alone, with regards to positioning documents on the web.
It is more probable, Google would search for abuse in such tags and penalize it somehow, as opposed to reward it.
Google may utilize metadata, among numerous different signs, to CLASSIFY pages, or DISPLAY data about a page in SERPs, in spite of the fact that, in natural results in the UK, one sees its effect, where it can be identified, when utilized by any means, being utilized principally for DISPLAY purposes.
Thus, through the medium of answering these questions, we saw the impact of meta tags on SEO ranking. For the list of meta tag generation tools, you can search for SEO meta tags generator in Google.