More and more local businesses are building a website to promote their company online. Websites are a gateway through which you can reach your target audience and convert them into customers.
The internet allows you to go global or hyper-local based on your market needs. But your digital marketing strategy cannot be limited to a one-time investment in building a website. There are many other factors involved in making your website a magnet for potential customers.
As a digital marketing company in Pune, we believe you need a holistic marketing strategy to elevate your business above your competitor. In this blog, we are going to discuss how you can turn your website into your best marketing tool.
● Mobile Responsive Website
Everyone we know owns a smartphone with an internet connection. We spend a lot of time surfing the web, posting on social media and catching up with friends and family through our smartphones.
Nowadays most people first come to your website through a mobile phone. It is, therefore, extremely important that your website is responsive in a mobile phone’s web browser.
A mobile responsive website makes a good impression on the target audience. If your website works well on mobiles then the consumer will spend more time on it.
● Best SEO Practices
SEO is the foundation on which your website should stand. A shoddy foundation is never able to support a building for long. The same is applicable to bad or non-existent SEO practices.
According to SEO services in Pune, good SEO practices involve on-page SEO and off-page SEO. Both on-page and off-page are equally important for good results.
On-page SEO practices include giving correct H1 tags, writing a meta description, utilizing long tail keywords and giving all images the correct alt tags. Off-page SEO practices include creating backlinks to your website, listing your website on corporate directories, etc.
SEO ensures that your website ranks higher in Google searches. It helps in driving more and more organic traffic to your website.
● Social Media Marketing
Social media is a powerful tool that assists in achieving all of your digital marketing goals. Much social media marketing company in Pune, now focus only on social media marketing to increase website traffic.
The main advantage of social media marketing is that the customer is relaxed and ready to listen to your message. All social media platforms such as LinkedIn, Facebook, Instagram, Twitter, and Tumblr allow you to post content from your website to their websites.
Thus, your social media posts can easily bring back traffic to your website. Social media marketing affects the overall brand image of your company including its website.
● Creating Quality Content
One of the main reasons why business websites don’t give results the way they should is poor quality content. Nowadays people have short attention spans and they are constantly multi-tasking.
Thus if you want to capture someone’s attention you need to put out extraordinary content. Consumers and even general readers love to read content that adds value to their life in some form or another.
You can try creating different types of content, like “how-to” articles, videos, infographics, and photos. You can interview thought leaders from your industry and put up a post about it on your website and so on.
Another aspect of quality content is updating this content from time to time. Your website should not be full of outdated content that now seems irrelevant or obsolete states a digital marketing company in Pune.
Search engines decide where to rank your website in user queries based on the originality, relevance, and quality of the content on your website.
● Business Blogging
Blogging originated as an alternative for writing a diary. But today blogs are a powerful weapon on your website that can bring in visitors and increase your brand value. Business blogging is booming these days.
If you go to any good company’s website from apparel to automobile, they all have a blog. Regularly posting good content on your blog works well for SEO. You will also realize that your visitors keep coming back to your website to read new blogs and begin a loyal relationship with your brand.
● Google My Business
Google My Business is the best tool when it comes to promoting your website in the local market. A Google my business profile allows you to link your website to its directory. When a user searches for businesses “near” them, your website details will pop up in a “local 3 pack” above other organic results.
A digital marketing agency in Pune notes that other offerings from Google such as Google Analytics, Google Webmaster Tools, etc. are also of great assistance when creating a strong presence online.
Your business website is your visiting card online. A good website is not only technically sound but also aesthetically stunning to look at.
Many elements such as the right color scheme, the use of videos and images, the overall website layout and the content contribute to the making of a successful website.