Search Engines are composed of algorithms that crawl the web, index websites and finally bring out the perfect search results for every user query. Google’s strong search engine algorithms drive our SEO strategies. Google is the world’s number one search engine has designed various algorithms that decide your website’s ranking in its SERPs (Search Engine Results Page). A digital marketing company in Pune noted that, since Google believes in constantly improving their products’ qualities, they update their algorithms from time to time. These updates affect our rankings and SEO marketing strategies.
But before we dive into algorithm updates, let us first understand what algorithms are a part of the intricate working of Google’s search engine.
- The Panda Algorithm
Google has engineered different algorithms for completing different tasks. According to a digital marketing agency in Pune, the Panda algorithm monitors the Quality Score for Google.
It was launched in February 2011, for ensuring that the SERPs always displayed high-quality results. The Google Panda algorithm verifies the content on a given webpage and lowers the Quality Score in case there is duplication of content, or plagiarism, keyword stuffing or user-generated spam.
- The Penguin Algorithm
According to SEO strategies developed by a digital marketing company in Pune, backlink generation plays a major role in optimization.
The Penguin algorithm was designed to check the backlinks of any given webpage. If the Google Penguin algorithm concludes that the backlinks are manipulative, spammy, fraudulent or irrelevant, then it immediately begins downranking the webpage.
- The Hummingbird Algorithm
Google launched the Hummingbird algorithm in August 2013. This algorithm is part of Google’s machine learning developments.
A digital marketing company in Pune revealed that the Google Hummingbird algorithm is tasked with understanding the user intent behind the query.
The algorithm has natural language processing capabilities built into it. It also monitors the website for low-quality content and other black hat SEO techniques like keyword stuffing.
- The Pigeon Algorithm
Since the very beginning, Google has positioned itself as a company and brand that believes in helping local businesses to grow. The Google Pigeon algorithm is one such solid step taken by the company to boost local businesses.
Launched in July 2014, this algorithm, according to a digital marketing agency in Pune, executes the task of location-based search results. It is the backbone of local search SEO. The pigeon algorithm is responsible for SERPs where the user types in the query with local intent.
- The Mobile Algorithm
When smartphones started revolutionizing the way we work, the way we communicate and also the way we search, Google began work on an algorithm to accommodate this new development.
The Google mobile algorithm launched in April 2015 is proof of Google’s commitment to constant innovation. This algorithm verifies whether websites have mobile-friendly pages. It optimizes ranking for the best quality mobile-friendly pages.
According to a digital marketing company in Pune, if your website is not mobile friendly, then this algorithm will downrank it.
- The Rank Brain Algorithm
All tech giants have invested in the field of machine learning. Google is no different. The Google Rank Brain algorithm is another step taken by the company in enhancing machine learning capabilities.
It has been revealed by a digital marketing company in Pune that this algorithm is the third most important ranking factor for SERPs.
The Rank Brain algorithm started in October 2015, tries to understand the meaning behind a search query, then interprets it and gives out the most relevant results to the user. If your website lacks query specific features or has shallow content then this algorithm will lower your Quality Score.
- The Possum Algorithm
The Google Possum algorithm is another location-based algorithm after the Pigeon algorithm. But the job assigned to this algorithm is completely different from the Pigeon algorithm.
A digital marketing agency in Pune specified that Google wants to give its users the best and most relevant results. This algorithm is developed in September 2016, to give diversified location-based results and to increase the periphery of location-based results.
- The Fred Algorithm
Google is very strict about the kind of results that pop up in SERPs. They have created a set of guidelines called the Google Webmaster Guidelines which have to be adhered to by all websites.
The Google Fred algorithm launched in March 2017, acts as a watchdog for these guidelines. Anyone found to be violating these rules will be issued a penalty. According to a digital marketing service in Pune, employing black hat SEO techniques could lead to penalties and even being put in the sandbox.
Each one of these algorithms affects SERPs in many ways. Generally, the base of these algorithms does not change, but they are updated as times goes by. The Google algorithm affects the ranking in SERPs and overall optimization.
Your SEO strategies need to cover all of these algorithms and the updates that come in. In March 2019, Google notified that it had updated its algorithm and there will be major fluctuations in SERPs and rankings.
But the Google algorithm update 2019, did not reveal which one of the algorithms were updated. SEO experts and a digital marketing company in Pune have made various speculations about it after analyzing the rankings data.
It is very important for you to align your business and website according to Google’s webmaster guidelines.
If you are following the policies laid out by the company then these updates should not shake up your strategies way too much. But you need to lay out plans to accommodate new changes that will happen due to SERP updates.
Researching the latest SEO trends could help you in finding the right path for your website’s rankings. Every new update is sent out to enhance the quality of results for the user, therefore if you also strategize for better and more relevant user experience, then there will be no downranking or drop in website traffic.