The advent of social media took the world by a storm. Social media gave the common man the ability to voice his opinions and share his life with the world. Social media users are worldwide it is said around 3.48 Billion. This is a staggering number and gives us the idea of the power of social media platforms. Twitter, Facebook, Instagram, and Tumblr are the most popular social media platforms. They have millions of active monthly users and are also used for advertising and marketing. As a businessperson, it is therefore essential for you to be at the top of your game when it comes to social media marketing, explains a digital marketing agency in Pune.
Social media marketing helps in creating brand awareness, engaging with customers and building a positive following loyal to the company. Social media marketing strategies cover various platforms ranging from the text dominated Twitter, to the visually dominated Instagram.
As an organization who wants productive outputs through social media, you need to use all the platforms. It is, therefore, a difficult task to create content, curate it, engage with people and build a following everywhere. A digital marketing agency in Pune believes social media marketing requires a clear strategy and execution.
Various social media marketing tools assist in this daunting task. Let us take a look at some of the best tools available in 2019:
Hootsuite is a Canada based company that has developed a social media management platform. It has a dashboard which gives you a bird’s eye view of all your social media profiles in a single screen.
It is a user-friendly tool, simple to understand and use. It lets you post your files across different platforms by a single click. It also has a scheduling feature, which can assist in planning and pre-posting with a set date and time.
Hootsuite, according to a digital marketing agency in Pune, has different packages, as per your requirements. You can opt for a professional level tool, or marketing team level tool or enterprise level tool.
The benefits and costs of each package are different. Hootsuite also has a free trial available to begin your social media marketing journey!
Social media marketing needs to be monitored and analyzed. It needs to have a direction based on the real-time feedback received.
It has fantastic analytical and monitoring capabilities. It allows you to schedule posts and has been integrated into multiple social media platforms. A lot of social media marketing agencies have put their faith in this tool because it is clean and simple.
It has an editorial calendar set up within it, which makes all sorts of planning easy for the team. According to a digital marketing agency in Pune, it is a very ROI focussed tool and gives deep insights for content marketing and strategy.
Tailwind has been explicitly created for Instagram and Pinterest.
These two social media platforms are visual, and the following for these profiles depends on the images that you put up. According to a digital marketing agency in Pune, Tailwind can save a lot of time because of its bulk upload feature.
Anyone can easily drag and drop the images from panes. Its analytical center gives you a guideline on what are the best timings to post and which days work best for your topics. But the best part about Tailwind is the hashtag generator.
It uses algorithms to analyze and generate the most effective hashtags for your posts. This helps you in maximizing your reach and optimizing the posts.
Followerwonk is a hidden gem in social media marketing management. It works only for Twitter. Twitter is one of the largest social media platforms in the world, with opinionated and active users.
It is used by journalists, by actors, by politicians, and by business organizations. Followerwonk has understood the power of Twitter and how brands can use it to monetize their company and interests.
According to a digital marketing service in Pune, this social media marketing tool, helps in finding the right audience, analyzing the needs of the target audience and optimizing your tweets.
If Twitter is your priority, then this is the best solution for managing and growing it.
Socialbakers is a social media marketing strategy and management tool. It is an AI-powered software that has a rock solid foundation in analytics.
It analyses your content, your target audience, their responses and the conversations around your brand.
According to a digital marketing company in Pune, Socialbakers is a highly intelligent tool, which delves deep into the psyche of the target audience and allows you to have benchmarks for measurement and improvement.
Buffer is a social media management platform with a lot of benefits. It comes with a plug-in for chrome as well. It lets you schedule posts, monitor activities, and curate content.
If you are a business who wants to do your posting and management, then Buffer is the way to go. It has a user-friendly interface and takes away all the hassle of posting and scheduling, explains a digital marketing agency in Pune.
Social media is a direct medium which connects customers to companies. Conversations on social media can either elevate your brand value or deplete it, depending on how you respond and communicate.
Even if you do not actively work on your social media, some customers are talking about your brand from various angles. Hence, it is essential that you direct these conversations and engage with the audience.
How you lead the discussion will decide your brand’s image. Social media is the new age currency, the followers and engagement on these platforms determine the course of conversions and organic traffic to your website.
Hence, empower yourself with the tools mentioned above and chart a new direction for your company on all social media platforms.