Search Engine Optimization is the process of optimizing the website so that it can build brand awareness among people. It allows you to promote and market your brand on the global platform by using some of the techniques and strategies. With increasing technologies, a more updated version of SEO is evolving.

We all have noticed the increasing reliance of voice search over the ‘typing’ commands in search engines. Also, therefore “Ok Google” and “Alexa”- are becoming familiar to us. Mostly it has been seen that the use of voice search is seen in the mobile or handy devices. Also, another new strategy of SEO is evolving that is using vernacular languages in countries that speak multiple languages. In the past few years, with the introduction of Google’s RankBrain update, three V- strategies of SEO have come into play.

 

Now, it is essential to understand the functions and implications of these tools. In case you don’t get any clear idea about the three V-strategies, you may visit our website or access our digital marketing services in Pune.

Some tips and strategies of SEO for 2019

• Voice Search

In 2015 Google's CEO said that the error in voice recognition technique had been lessened to 8 percentage, and after 3 years, the error in voice recognition it came at 3 percentage.

With the decrease in error percentage in voice recognition, it has started to invade as a virtual assistant in every place. Apart from our mobile phones, we are also using smart speakers, smart TVs and many other smart appliances with the help of voice recognition.

Voice search is not only restricted to some parts of the world; its usage has exceeded the average percentage.

Tips and Strategies

This is a modern technique for searching in search engine. To many of us it unknown to optimize our website for voice search, here are some tips and strategies for Voice search.

Using Keywords​

When people write in the search bar for seeking information, they type a full sentence whereas when we speak or ask a question or a sentence, we either say the sentence or use the keywords for the voice search. To know more about the usage of keywords for your website, you can consult the digital marketing company in Pune.

Mobile-friendly website

Despite the usage of many other smart appliances, mobile search is continuing to be one of active search. So, your website should be easily visible mobile phones after the voice search. The researchers say that voice search results open faster at a rate of 52 per cent as compared to websites. To make a mobile-friendly website, you need first to make your website highly responsive to web design. In case you want to compete with Google's provided guidelines, you can the help of Mobile-friendly test tools by Google.

• Video Search

Despite the usage of many other smart appliances, mobile search is continuing to be one of active search. So, your website should be easily visible mobile phones after the voice search. The researchers say that voice search results open faster at a rate of 52 per cent as compared to websites. To make a mobile-friendly website, you need first to make your website highly responsive to web design. In case you want to compete with Google's provided guidelines, you can the help of Mobile-friendly test tools by Google.

Tips and Strategies​

Many of us are aware, how to make videos and upload it online, but we may not know how to do video SEO so that you can boost your brand. So, some of the tips for Video SEO are as follows.​

Keyword

Alike in voice search, you need to make your video short and quite relevant with the keyword that you will us. Many clients search only by the keywords in You-tube rather than typing the whole sentence. So, your video should be available at the top of the video search results.

Video transcripts

Two advantages of using transcripts for your video is it helps to reach a massive number of targeted audiences and makes it easy for the search bots to crawl through it other than other texts available in the search results.

Adding thumbnails

Thumbnails should be beautiful and impactful as it is the first thing that a user sees before watching the video. Thumbnails are very effective for the SEO metrics and CTR (Click Through Rate).

• SEO Vernacular

With increasing accessibility in technologies, the use of the internet by various non- English users is rising. According to the statistics, almost 50 per cent of the people around the world uses non-English media to search for a piece of information. Unlike the competition for English keywords, the competition for non-English keywords is relatively low. So, if you correctly use the vernacular SEO, then you can get high traffic and can rank higher.

Best tips for SEO vernacular are as follows

Creating in-country Domain name

It is better to use an in-country domain name rather than using subdomains for your website. Many countries over the world prefer using local search engines so that will help to make your website visible at the top of the search results.

Target right search engine

Though Google id the top and the biggest search engine, it is the preferable one in every region. So, you need to optimize your website according to the search engine you have chosen.

Adding in-country links​

As you are making a vernacular website, then you must add the links that are country or region targeted. For example, if you are making a Hindi website, then you need to add some of the Hindi- specified links that will be region specified. Also, there is an advantage of vernacular webs is ‘tha’th” ‘ Go’sle’s rule of plagiarism is not applicable. So, proper creation of links that list you in the top search .yon’ton’ton’ton’ton’t has an idea you can visit our website or avail SEO services in Pune.

Conclusion:

With the update of Hummingbird in 2013, the emergence of the above three Vs (Voice, Video and Vernacular) has been incorporated to meet the ranking factors of Google. Moreover, with different updates in Google, many new strategies are evolving. So, to compete in the global platform, you need to update your website so that it becomes user-friendly and ranks at the top of the google search results.  

What is the Future of SEO with voice, video and vernacular tips and strategies for 2019

One thought on “What is the Future of SEO with voice, video and vernacular tips and strategies for 2019

  • October 13, 2019 at 9:12 am
    Permalink

    Audio & visual is the best way to reach maximum people.so do SEO with Audio & video.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *